8:00 - 4:00pm
Come to Seattle a day early and explore the fundamentals of e-commerce with this comprehensive day-long program. You'll learn best practices, KPIs and proven tactical tips for the top marketing channels (Paid Search, Email, Organic Search, Mobile and Social Media) as well as for Conversion and Analytics. This camp is for everyone. If you are a new manager, you'll be trained on the major aspects of online selling. For more experienced digital practitioners, it's a great refresher course in best practices. And, everyone walks away with specific and actionable tactics to help make more money back in the office. Networking is a high priority and it will be easy for you to meet the people you need to know.
11:45 - 4:00pm
Build relationships with the people who matter most to your business success. This new, half-day will help you do just that. By analyzing customer behavior within the context of your enterprise, we’ll help you better understand your customers, grow your customer base and increase their longevity. You will also learn how small changes in your business strategy can allow you to more prominently show your value and reinforce your customer relationships.
4:00 - 6:00pm
Kick off the Shop.org Summit in a big way! Get a sneak peek of the EXPO Hall, enjoy cocktails and light hors d'oeuvres, catch up with old friends and make new ones at this casual and fun get-together. The EXPO Hall Opening Reception is open to all attendees.