7:45 - 8:15am

Room: 4A

Prepare for the day's events while mingling with your peers over breakfast in the Keynote Session room.

8:15 - 8:30am

Room: 4A

Vicki Cantrell

SVP, Communities and Executive Director,
National Retail Federation

Please join Executive Director and SVP of Communities for NRF, Vicki Cantrell, as she welcomes Summit 2014 attendees with not-to-be-missed event highlights, an update on's Digital Community, and recent NRF activities impacting digital retailing. Following these opening remarks, Forrester Research Principal Analyst and Summit 2014 emcee, Sucharita Mulpuru, will set the stage for the upcoming keynotes with recent research data and professional insights.

8:30 - 9:30am

Room: 4A

Brad Brown

SVP, Digital Retail
Recreational Equipment, Inc.

REI is well-known for its passionate customers who love to explore the outdoors and challenge their limits. They flock to REI stores seeking inspiration, guidance and an opportunity to share their love of the outdoors with other gearheads. Even a novice adventurer is caught up in the enthusiasm of the co-op’s trusted “green vests” when they walk into an REI flagship and believe they, too, can climb Mt. Rainier, thru-hike the Appalachian Trail or run a marathon. The challenge for REI’s team is bringing that compelling in-store experience to digital places with authenticity and creativity. Hear Jerry Stritzke, REI’s president and CEO, and Brad Brown, SVP, Digital Retail, discuss the trail REI is blazing to bring the outdoors to digital.

9:00 - 5:00pm


Our EXPO Hall is your one-stop-shop for cutting-edge products, technologies and services. Connect with 225+ exhibitors and find solutions to improve every aspect of your business. You can also participate in more than a dozen Exhibitor-led BIG !deas sessions. You need a solution? It’s here. The EXPO is open to all attendees.

9:30 - 10:30am


Our industry thrives on collaboration and the sharing of ideas and insight so WHO you know is often as important as WHAT you know. Take advantage of this break and connect with colleagues and keep that collaborative spirit alive.

9:45 - 4:45pm


Exhibitor BIG !deas are 30-minute sessions produced by EXPO vendors to showcase how their latest solutions are helping retailers overcome challenges and reach goals. The Exhibitor BIG !deas are held in the BIG !deas Theatre located on the EXPO Hall floor and are open to all attendees.

10:30 - 11:30am

Room: 4A

Brad Stone

Author, The Everything Store: Jeff Bezos and the Age of Amazon made its mark sending new books quickly in nice, smile-embossed boxes. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the world's store, where everything is available to everyone, usually in 24 hours. To do so, he developed a corporate culture of relentless ambition and drive, and revolutionized retail the way Ford revolutionized manufacturing. Given his research and direct contact with Amazon insiders, veteran Silicon Valley journalist and author, Brad Stone, offers keen insights into the history and remarkable growth of a company widely regarded as uniquely innovative, disruptive and often polarizing. In this Keynote presentation, Stone delves into how has revolutionized the retail industry in ways that are arguably great for its customers and destructive to rivals, and even local communities.

11:30 - 1:00pm


Enjoy complimentary lunch, network with your peers and collaborate with solution providers in the EXPO Hall.

12:30 - 5:05pm

Room: 615-617

Sid Jatia

VP, Retail and Commerce Experience

Leah Ryz

User Experience Research Lead
Usablenet UK Ltd

These one-on-one website critiques allow you to have a private session with an industry expert who will review specific aspects of your website, go over questions and ideas you may have, and provide tactical and practical solutions for what ails your site. Gain valuable feedback on your website’s end-to-end customer experience, design, usability and more.

There is no charge, but you must be a retailer registered with a full conference pass to the Summit before you sign up for "The Doctor Is In". Due to popular demand, we ask that you sign-up online. The appointments are limited to one 30-minute time slot per retailer. Online sign-up for appointments will open the end of August and close September 23.

Click here for more information about online sign-ups.

1:00 - 2:00pm

Room: 6E

Dale Edman

VP, Ecommerce and Online Marketing
The Wasserstrom Company

The single most popular session in Summit history returns for the seventh consecutive year to give you another crop of excellent ideas to improve your company's bottom line! Learn how to maximize your Google PLA listings, make the most of your email campaigns, get the latest SEO tips and maybe even learn to love Amazon (at least a little). This is the session to attend if you want to get your hands dirty, improve your company's bottom line, and convince your boss that you came to the Summit to make money!

Room: 6A

Emily S. Culp

SVP, eCommerce, Marketing and Retail
Rebecca Minkoff

The retail landscape is evolving at a rapid pace and if you don’t embrace a digitized future, you could be left behind! Due to changes in consumer demand, the physical store requires some fundamental reinvention. The next gen store should provide a curated, frictionless, and delightful experience-a connected, intelligent ecosystem that brings the best of online technology into your physical experience. Join us and hear the latest tech in the retail space-like body-signature authentication, audio barcoding, infrared pulse-reading, and more.  We'll also discuss with our retail experts topics including acting on consumer expectations, developing a structured framework to assess tech investments appropriate to your brand and goals, and how to bring it all together under one roof.

Room: 6C

Sajal Kohli

Senior Partner
McKinsey and Company

Jasbir Patel

Divisional VP Daily Living, Photo and Omni-channel
Walgreen Co.

Consumer demand for free, same day/next day delivery of online purchases has retailers racing to expand their multi-channel fulfillment capabilities. This can provide significant advantages in managing inventory and reducing delivery times, but forces companies to face new operational challenges. Drawing on McKinsey’s latest proprietary research into multi-channel fulfillment and the expertise of retail fulfillment leaders, this session will help retailers devise a multi-channel supply chain strategy for maximum competitive advantage. We’ll also delve into different models for shipping from third party partners or stores and warehouses.

Room: 6B

You know your mobile users are expecting a great customer experience. But the tactics to deliver that experience are more dizzying than ever. You keep hearing about responsive design, but almost no successful e-commerce sites are built with responsive design. Adaptive, Dynamic, Fluid, Responsive, "Mobile First," Apps vs. Mobile Web? This session will cut through the marketing buzzword hype and look at what shoppers really want to do with their mobile devices. In this session, you will learn:
• Clear definitions for the various tactics that are available to you, and the pros and cons of each approach specifically for digital retailers.
• How to develop a mobile roadmap including your mobile website, mobile apps, and clienteling.
• What you should know about mobile analytics, and measuring your mobile traffic (and why your current analytics are probably misleading you.)

Room: 611-614

What are the trends in personalized marketing and advertising? Hear from experts on the biggest trends in personalized marketing and understand exactly what retailers are doing to achieve a personalized experience throughout the entire purchase cycle. They will share lessons learned, best practices and tips for retailers to more effectively market on a personalized level. Panelists will discuss trends like discovery, seasonality and geolocation as well as going deeper into personalized email, video and web experiences.

2:00 - 3:00pm


Our industry thrives on collaboration and the sharing of ideas and insight so WHO you know is often as important as WHAT you know. Take advantage of this break and connect with colleagues and keep that collaborative spirit alive.

3:00 - 4:00pm

Room: 611-614

Eric Gohs

Dir., Digital Marketing and Loyalty

Having a singular view of the customer across marketing channels isn’t just a pipe dream anymore, but successful integration of the data into marketing strategy is far from a foregone conclusion. Tracking doesn’t always provide a complete picture and poorly conceived models may limit opportunity. Compounded by the legacy, siloed business structures at many retail organizations, applying attribution findings can be challenging. Despite these challenges, the panelists in this session have all found ways to employ attribution data to their marketing programs in meaningful ways. Attendees in this session will learn about the latest methods and strategies for:

• Tracking and leveraging cross-channel and cross device behavior to their advantage
• Understanding which online touch points are driving offline conversions
• Embracing cross-channel attribution data in an organization with legacy marketing-channel team structures
• Evaluating the latest technologies for gathering, assessing and implementing findings

Room: 6B

Prat Vemana

VP, eCommerce, Product Management and Customer Experience

As mobile use has exploded, shoppers are using an average of 2.6 devices across 1.5 channels on their journey to purchase. Mobile devices are used for browsing, researching products in store, but increasingly also for making purchases. Mobile is becoming the ‘glue’ between the online and physical stores, and the advent of geo-targeting, mobile wallets and beacons provide exciting opportunities to reach shoppers in the mall and in store with relevant 1-to-1 marketing for the first time. But how should retailers and brands capitalize on these changes in behavior? What techniques work in driving conversions across channels, and how can they be measured? Based on new research of more than eighty million consumers, our speakers will share insights into buyer behavior revealing how shoppers are using different channels and devices as part of the same purchase path. Additionally, two retailers will present their experiences in leveraging multiple channels to drive conversion.

Room: 6E

David Witzig

Sr. Dir., Ecommerce Marketing
Sportsman's Guide

Join us and hear how to leverage video and live chat programs to help drive your business. We’ll show how simple, credible videos produce better results, the benefits of automating your program with product feeds, how to use YouTube more effectively, and how big brands are successfully leveraging their video program. Our live chat experts will show how user experience affects conversion, how branding connects users to the website, key findings from user tests with actionable insights highlighting the most critical changes you can make in your live chat program for improved results.

Room: 6A

Celeste Burgoyne

VP, International Operational Solutions & Global Guest Experience
lululemon athletica

According to a 2013 study by PayPal and Nielsen, there are more than 100MM cross border shoppers in just five markets — the US, UK, China, Brazil and Australia. Spending more than $190 billion in 2013, revenue from cross border commerce is expected to grow to nearly $400 billion by 2018. Learn how to measure your existing cross border business, what categories cross-border shoppers are interested in and what drives purchase. Learn how big brands, small retailers and new business models are capitalizing on this disruptive opportunity, and expanding their customer base internationally--sometimes without establishing physical stores abroad.

Room: 6C

Bill Bass

Co-President and CMO
Orchard Brands Corp.

When P&Ls are managed in channel silos, they drive companies to engage in strategies that support the objectives of the channel rather than the needs of the customer. Leading U.S. retailers are moving beyond omnichannel integration tactics and awakening to the fact that the traditional pillars of online and offline retail are no longer relevant in the age of the customer. What triggers retailers to move to a single P&L and what changes must be made within the company’s organization structure to support the move? This session will explore the many issues a company should consider when moving to a single P&L and also highlight the positive results of the move-a leaner organization focused on making holistic technology, customer experience and supply chain investments aligned around building customer value, not annual bonuses.

4:15 - 5:00pm

Room: 4A

A decade of swift and stunning change has profoundly affected our psychology, and consequently how, when and why we shop and buy. In this special Members-Only Keynote (open to and NRF members only), award-winning consumer psychologist Kit Yarrow, PhD, will explore how consumers behave both intentionally and at the subconscious level. Joined on stage by Resource CEO, Kelly Mooney, the speakers will delve into the psyche of today’s empowered consumer, and share surprising insights about the often unconscious relationships they have with products, retailers, marketing communications and brands. The speakers will also explore the impact of three major socio-cultural shifts on the psychology of shoppers and the strategic adjustments businesses need to make to succeed and connect with today’s transformed consumer.

Please note this Keynote is open only to and NRF Members holding a full-conference pass.

6:00 - 7:30pm

EMP Museum

Join us at The EMP Museum and plug into a network of digital retail trendsetters who thrive on collaboration just as much as you do. Connect with colleagues while enjoying a drink, sampling food from celebrity chef Wolfgang Puck and exploring exhibits dedicated to the risk-taking ideas that fuel today's popular culture. Release your inner rock star by checking out the Guitar Gallery, the Virtual Rock Concert Simulator, the Sound Lab and more.

Shuttle bus information:

Experience Music Project – 325 Fifth Avenue North, Seattle, WA 98109

Inbound Service will be provided from the Washington State Convention Center (Route 3) and all official hotel shuttle routes to the Experience Music Project Museum from 5:30 – 7:00 PM, looping every 10-15 minutes. Return service will be provided from 7:00 – 8:30 PM, looping every 10-15 minutes.