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Agenda

Wednesday

7:45 - 8:15am
Wednesday

Room: 4A

Prepare for the day's events while mingling with your peers over breakfast in the Keynote Session room.

8:15 - 9:30am
Wednesday

Room: 4A

The entrepreneurial spirit is alive and well in digital commerce. By any account, few leaders have built successful careers starting at the age of 12 and pivoted their experiences into multi-billion dollar businesses. In a candid fireside chat, visionary digital commerce entrepreneur and founder and CEO of Kynetic, Michael Rubin, will share his top lessons learned in building successful e-commerce businesses, staying ahead of the curve with competition coming from all sides and predicting market trends based on future needs. Michael will also share how his approaches to building successful digital enterprises can be applied to other businesses and careers.

9:00 - 3:00pm
Wednesday

EXPO Hall

Our EXPO Hall is your one-stop-shop for cutting-edge products, technologies and services. Connect with 225+ exhibitors and find solutions to improve every aspect of your business. You can also participate in more than a dozen Exhibitor-led BIG !deas sessions. You need a solution? It’s here. The EXPO is open to all attendees.

9:30 - 10:15am
Wednesday

EXPO Hall

Our industry thrives on collaboration and the sharing of ideas and insight so WHO you know is often as important as WHAT you know. Take advantage of this break and connect with colleagues and keep that collaborative spirit alive.

9:45 - 2:15pm
Wednesday

EXPO Hall

Exhibitor BIG !deas are 30-minute sessions produced by EXPO vendors to showcase how their latest solutions are helping retailers overcome challenges and reach goals. The Exhibitor BIG !deas are held in the BIG !deas Theatre located on the EXPO Hall floor and are open to all attendees.

10:15 - 11:30am
Wednesday

Room: 4A

Retailers talk a good game about customer-centricity and the importance of the customer experience to their business. Those that are most successful leverage an acute focus on their customers to help shape their decision making and evolve their brands. Powered by short, fast-paced presentations and an interactive Q&A panel, this Keynote program features an eclectic mix of innovative brands within and parallel to the retail industry, whose leaders embrace their customers’ influence to guide the path of their businesses and remain fresh and relevant among a crowded digital landscape. Presentations examine customer-centricity’s impact on business model evolution, company culture, strategic investments, and growth strategies, among other corporate directives.

11:30 - 1:15pm
Wednesday

EXPO Hall

Enjoy complimentary lunch, network with your peers and collaborate with solution providers in the EXPO Hall.

12:00 - 2:45pm
Wednesday

Room: 615-617

Linda Bustos

Dir., Ecommerce Research
Elastic Path Software, Inc.

Carl Fredericks

Sr. Managing Consultant, Retail & Consumer Brands
Maxymiser


These one-on-one website critiques allow you to have a private session with an industry expert who will review specific aspects of your website, go over questions and ideas you may have, and provide tactical and practical solutions for what ails your site. Gain valuable feedback on your website’s end-to-end customer experience, design, usability and more.

There is no charge, but you must be a retailer registered with a full conference pass to the Summit before you sign up for "The Doctor Is In". Due to popular demand, we ask that you sign-up online. The appointments are limited to one 30-minute time slot per retailer. Online sign-up for appointments will open the end of August and close September 23.

Click here for more information about online sign-ups.

12:15 - 1:15pm
Wednesday

EXPO Hall

In Roundtables, go on a digital trendsetting spree with peers who are as ready-to-try-it as you are... or have already tried it and can show you the way.

These Case Study Roundtables will be held at Food Court #2 in the EXPO Hall and are open to ALL attendees.

Get ready to dive into spirited dialogue and candid idea sharing during these small group sessions.

1:15 - 2:15pm
Wednesday

Room: 6C

Troy Brown

EVP, E-Commerce and Omni-Channel
Zumiez

As consumers encounter more intimate brand experiences with leading retailers, they develop heightened expectations for similar seamless experiences with all retailers regardless of the digital or physical channels involved. In this session, you’ll hear from retail thought leaders from Kohl's Department Stores and Zumiez about how they are defining omnichannel for their brands. You’ll also hear about IBM’s latest research into consumers’ omnichannel expectations. 

Room: 6E

Rob Sopkic

VP, Sales, North America
Sociomantic Labs

Because once is never enough (and because we received a ton of great speaker proposals), Shop.org and Allan Dick are going to serve up yet another heaping portion of fresh-from-the-kitchen e-commerce tactics. This time the focus is on mobile. Learn how to improve mobile conversion using HTML 5, properly think about mobile attribution and improve revenue by checking up on mobile SEO optimization. You asked for more mobile and now you got it. Enjoy!

Room: 6B

Data-driven marketing has evolved from a competitive differentiator to a key for survival among online retailers.  At the heart of many data-driven marketing decisions is one simple metric: Customer Lifetime Value (CLV).  Our panel will help attendees understand how to define and track the CLV of your customers and optimize the findings of CLV research.  In addition they’ll evaluate the latest technologies for automating and scaling the process so that you can better power your digital marketing decisions.


Room: 6A

Jeff Berman

President, Retail Direct and eCommerce
Lifetime Brands, Inc.

John Spelich

VP, International E-Commerce Business Development
Alibaba Group

Scot Wingo

Executive Chairman, Chairman of the Board and Co-Founder
ChannelAdvisor Corporation

Amazon has raised the bar on e-commerce, and its third-party marketplace has become a business that others are replicating all over the world. The recent global increase in online marketplaces offers consumers more selection, value, convenience and confidence than ever before. Marketplaces are perfectly aligned with the new consumer demands and are an optimal way to meet consumer expectations. In this session, our expert will explain why marketplaces are eating the e-commerce world and discuss marketplace strategies that are proving successful for brands and retailers that are selling online.

Room: 611-614

As retail technology rapidly develops, learn what emerging threats to this cutting edge innovation exist, from various data uses to location analytics. As your business evolves, will you be able to enhance the customer experience in an omnichannel environment? In this session, we’ll discuss which innovative tools, such as facial detection and heat mapping technology, are likely to be most vulnerable to new regulatory policies and legislation, and what can be done to help avert them.

2:15 - 3:00pm
Wednesday

EXPO Hall

Our industry thrives on collaboration and the sharing of ideas and insight so WHO you know is often as important as WHAT you know. Take advantage of this break and connect with colleagues and keep that collaborative spirit alive.

3:00 - 4:00pm
Wednesday

Room: 6E

Usable websites are no longer a competitive differentiator. Game changing sites persuade and motivate users to take action and enjoy their experience. Emotional testing takes site optimization to a deeper level. When site user’s view your hero shot and read your CTA, does it generate excitement? When they read your product copy, are they frustrated or bored? Understanding how customers emotionally respond to your website will refine the experience with your brand. We’ll provide an overview of new groundbreaking research and technology available to detect subconscious user emotional states.

Room: 6B

Rob Reed

Founder and Chief Innovation Officer
MomentFeed

Facebook and Instagram mobile apps account for 22 percent of all mobile time spent. In other words, one out of every five minutes of your customers’ mobile attention goes to Facebook. If retailers want to reach consumers when they are at home, on the go and in the store — anywhere along the path to purchase — then they have to nail these two platforms. But with reduced reach on Facebook and limited advertising options on Instagram, exactly how should retailers now approach them? Get the latest insights and success stories from brands to understand what your brand can do today — from organic cross-pollination across networks and social loyalty initiatives to localized ad campaigns. This session will also look at where the other channels are today, including Pinterest, Snapchat, Tumblr and Twitter.

Room: 6A

Bryon Colby

SVP, Digital Commerce
Cornerstone Brands
Moderator

David Dorf

Sr. Dir., Technology Strategy
Oracle Corporation

It’s big, broad, ever-changing and difficult to wrap your arms around. The Internet of Things is spawning new devices and new possibilities everywhere. With an increasing number of connected devices, and the development of more and more smart objects on top of all the electronics we currently use in store and in office, the potential is extraordinary. We’ll discuss emerging IoT devices, how our industry could be affected, and what retailers should be doing now to stay on top and reap the benefits.