New solutions enhance customer segmentation, help create differential campaigns and capture real-time intelligence based on location SEATTLE – (Sept. 25, 2014) – Blueocean Market Intelligence, a global analytics and insights firm, launched two digital intelligence solutions helping organizations improve customer segmentation, optimize campaigns based on behavior and need sets, and capture timely intelligence with a focus on external variables – all crucial preparations for retailers as the holiday shopping season approaches.
Blueocean Market Intelligence
Blueocean Market Intelligence is a global analytics and insights provider that helps corporations realize a 360-degree view of their customers through data integration and a multi-disciplinary approach that enables sound, data-driven business decisions.
Since we live in a highly dynamic and multi-dimensional world, we believe the most effective business decisions come from a synthesis of data streams and not from one-dimensional sources.Using our 360 Discovery approach, we ensure the comprehensive use of all available structured and unstructured data sources, enabling us to bring the best to bear against each engagement. Strong decision support is enabled through a combination of analytics, domain expertise, engineering and visualization skills brought together in harmony.
Leading companies have benefited from our partnership with financial growth, 360 views of their markets and competition, and improved customer acquisition, satisfaction and retention.
SEATTLE – (Sept. 22, 2014) — Global analytics and insights firm Blueocean Market Intelligence released its predictions today for the top digital and social media trends that online retailers will utilize to drive sales this holiday shopping season. Last year, retailers largely surpassed sales goals despite a relatively short shopping season, poor weather conditions and weak consumer confidence.
Enhance your current customer segmentation or use this solution to conduct an independent digital customer segmentation exercise.
Create differential campaigns and capture real-time intelligence with a focus on external variables.
Generate real-time intelligence customized to your specific needs and desires during critical shopping periods.
Unique methodology designed to evaluate social media effectiveness and correlate impact with business metrics such as revenue and brand value.