New Solutions to Provide Unprecedented Levels of Relevance for More Than a Billion Consumers WorldwideLONDON – April 3, 2014 – dunnhumby Ltd., the world’s leading customer science company and a wholly owned subsidiary of Tesco PLC, today announced the acquisition of Sociomantic Labs GmbH, the Berlin-based global advertising technology firm.
Sociomantic Labs drives incremental sales at scale for e-commerce marketers with programmatic display advertising solutions for online, mobile and social. Sociomantic’s proprietary Streaming CRM™ technology enables marketers in more than 60 countries worldwide to harness the value of CRM and other first-party data assets to deliver individually personalized dynamic ads for retargeting, prospecting and loyalty campaigns – helping marketers turn real-time data into real-time ROI.
Sociomantic has been profitable since its founding in Berlin in 2009, and has grown organically to more than 200 employees in 17 offices today. In April of 2014, Sociomantic was acquired by dunnhumby, a Tesco company, to help make the world’s media more relevant and personal. For more information, please visit www.sociomantic.com.
Brands: Streaming CRM for Retail: Proprietary stream technology delivering the most effective, customized programmatic display advertising solution to meet retailers’ needs.
Sociomantic's proprietary stream technology empowers retailers with a real-time, data-driven programmatic advertising solution that boosts incremental revenue, drives new customer acquisition and improves customer retention.