Digital Retail Boot Camp
September 29, 2014
8:00 AM - 4:00 PM
Separate Registration Required
It's a year’s worth of digital retail learning in one day!
Come to Seattle a day early and explore the fundamentals of e-commerce with this comprehensive day-long program. You'll learn best practices, KPIs and proven tactical tips for the top marketing channels (Paid Search, Email, Organic Search, Mobile and Social Media) as well as for Conversion and Analytics.
This camp is for everyone. If you are a new manager, you'll be trained on the major aspects of online selling. For more experienced digital practitioners, its a great refresher course in best practices. And, everyone walks away with specific and actionable tactics to help make more money back to the office. Networking is a high priority and it will be easy for you to meet the people you need to know.
NEW IN 2014!
This year's Digital Retail Boot Camp will feature two educational tracks in the afternoon, giving you the option to choose the key areas of online commerce that matter most to you. Please note a separate registration is required for the Boot Camp.
8:00 - 8:45am
Put some "fuel in your tank," meet your fellow soldiers and get ready for an information-packed dive into the key areas of online commerce.
8:45 - 8:55am
Welcome to the Shop.org Digital Retail Boot Camp – your home for some of the best tactics in e-commerce and online retailing. Our host, Allan Dick... more
8:55 - 9:40am
Kevin Ertell has learned a lot over his three decades in retail (and 17+ years in e-commerce). Kevin opens the 2014 Shop.org Digital Retail Boot... more
9:40 - 10:20am
With no query traffic, ever increasing competition and continuous Search Engine updates, the SEO landscape is shifting wildly. Old techniques and... more
10:20 - 10:40am
10:40 - 11:20am
Don’t worry – there's still time to start operationalizing some of the top paid search topics and trends for Holiday 2014. This session will... more
11:20 - 12:00pm
Retailers depend on digital analytics to understand and improve their online performance. With the vast amount of data you can collect on your... more
12:00 - 1:00pm
Enjoy complimentary lunch, network with your peers and get ready for an afternoon of intense e-commerce training.
1:00 - 1:40pm
Lauren Freedman, President of the e-tailing group, will leverage their recently released 2014 Mobile Research, centered on how consumers use... more
In this tactics-packed session, Listrak CEO Ross Kramer will take a deep dive into everything you need to know to engage subscribers throughout... more
1:40 - 2:20pm
We all know that mobile is an important place to be, but how do we justify the marketing spend? More importantly, how do we delineate which mobile... more
Women account for up to 85 percent of all consumer purchases in the US, and those who use social media outnumber those who don’t. So is social... more
2:20 - 2:40pm
2:40 - 3:25pm
What will the future hold for e-commerce testing and optimization? And how can you use today’s real “best practices” to stay ahead of competitors... more