Frequently Asked Questions

General Event Questions

Who attends the Summit?

The Summit is our largest and most important event, attracting more than 5,200 Internet and multi-channel retail leaders from large and small companies in the US, Canada and a dozen other countries. Attendees include executives (managers, directors, VPs), who manage their company’s direct and online channels with decision-making and management responsibilities. Other attendees include industry analysts, consultants, solution providers and members of the press. If you are in this business, the Summit is a must-attend event. See who attended in 2013.

What’s the schedule for the Summit?

The Summit starts Monday, September 29 with several exciting, targeted events:

• Digital Retail Boot Camp (separate registration required)
• NRF Foundation Student Program
• EXPO Hall Opening Reception

See the Schedule-at-a-Glance for other program and session details.

Registration and check-in will take place at the Washington State Convention Center, beginning on Sunday, September 28 for Boot Camp registrants and International Delegations. All others can check in on Monday, beginning at 7:00 AM.

How much does it cost to attend?

Specific costs are listed on the Registration page. Full conference registration depends on membership status, whether one is a retailer or not and timing of registration. Retail team rates are also available.

Free EXPO Hall Passes for retailers not wanting to attend the full conference still requires registration.

Digital Retail Boot Camp requires a separate registration and is an additional $395 each for Members and $595 for Non-Members.

How do I get to the Washington State Convention Center?

The Washington State Convention Center is located at 800 Convention Place in Seattle, Washington. Click here to see a map of the convention hotels and the surronding ares. Shuttle transportation will be available to and from the convention center from select hotels in the hotel network.

What do I wear?

Business and business casual attire are both acceptable for the event. Sometimes rooms can be cool in the convention center, so bring a sweater or jacket. View a 2013 Summit slideshow to see what people wore in Chicago.

Registration Questions

How do I register?

Online registration is available now.

Can I register onsite?

Registration will be accepted onsite, only if space is available. We recommend you register in advance to take advantage of discounted rates and to ensure you secure a seat. Our events fill up quickly.

How do I determine if I am a retailer or not? defines a retailer as a company whose core business is to sell consumer goods directly to the end consumer via storefront, catalog, television, or online. (Chain restaurants are included in this definition.) The company must own the merchandise it sells. Companies primarily engaged in the sale of goods or services to businesses (whether at wholesale or retail) are not considered retailers. Click here for additional clarification on retailer status.

How can I register a team of five or more attendees?

For and NRF Retail Members, we are offering a discounted rate of $575 per person if the RETAIL MEMBER company has five or more paid FULL Conference Registrations (at least five people must be registered at the same time to qualify for the discounted rate). The Retail Member Company FREE PASS does not apply to this offer.

Please note that the system will show the regular registration price until five registrations have been input into the system. Upon the registration of the fifth person, the rate will automatically adjust to $575 per person rate for all.

How can I get a receipt for my registration?

Upon completion of registration, a confirmation letter is sent to the email address provided by the registrant. If you have not received a confirmation, please email

What are the Registration Policies?

To qualify as a or NRF Retail Member, you must be a member in good standing. A member in good standing is defined as a company whose membership has not expired before September 29, 2014.

  • A Summit 2014 registration will not be processed without FULL PAYMENT.
  • Badges and credentials will be available for pick up onsite at the registration area during hours of operation. Please print your e-confirmation, which is emailed to you at the time of online registration, and bring it onsite to expedite this process. You must show picture identification to receive your badge.
  • Lost or stolen badges are subject to a $100 non-refundable replacement fee. New badges can be procured at a Registration Assistance counter at the convention center.
  • Registrants are responsible for their hotel and travel accommodations. discounted room rates are subject to room availability.

Cancellations and Substitutions

What if I can’t attend after I have registered for the event?
  • All cancellations must be made in writing to and postmarked by September 8, 2014 to receive a 100% refund. There are no refunds for cancellations postmarked after September 8, 2014. Non-attendance does not constitute cancellation.
  • Substitutions: All substitutions must be made in writing to Registration and badges cannot be shared among attendees. Substitutions cannot be made once you have checked into the Summit or other ticketed sub-events.
How do I Transfer My Pass?

All transfers or substitutions must be made in writing to Substitutions cannot be made once you have checked into the Summit or other ticketed sub-event(s). Additional fees may be required based on the replacement’s membership status.

What do I need to do to change or cancel my Doctor Is In appointment?

If you need to cancel or change your "Doctor Is In: One-on-One Website Critique" appointment, please send an email to

Press Inquiries

Can Press Attend?

Yes, members of the press receive complimentary admission to the Summit. From the Registration page, select Press and follow the registration path. If you do not quality as a member of the press (e.g., reporter, editor), analyst, or blogger, please visit the Summit Registration page for conference rates. For more information about press at events, contact Kathy Grannis at (202) 626-8189.

How can I get a copy of the press list for the Summit?

The press list is an exclusive benefit for exhibitors and sponsors. If your company is sponsoring or exhibiting at the Summit and you would like a copy of the press list, please contact Kathy Grannis at (202) 626-8189.

Exhibit or Sponsor at the Summit

Who can I speak with about exhibit and sponsorship?

Contact Tami Sakell, Sr. Director, Exhibit & Sponsorship Sales, at or (202) 661-3044 if you would like information on how to sponsor a event. Or you can view more Summit exhibit and sponsorship information online.

Content and Speaker Questions

How does choose the topics for its presentations?

We ask a lot of questions! We talk to members, we work with the Content Committee, we read industry publications, we even send out online surveys to our members. We try hard to deliver content that helps you do a better job, no matter what you do in the world of ecommerce. Presentations can range from keynotes meant to inspire and challenge all of us in this industry, to very practical, tactical discussions with practitioners who have learned from their years in ecommerce and who share their experience and advice. We even have retailer case studies where they show in detail innovations and features on their website that have directly improved their business. If there is a topic you’d like us include in an upcoming event, don’t hesitate to let us know.

How does choose its speakers?

We are fortunate to know many experienced and accomplished ecommerce professionals, many of whom are extraordinarily generous with their time. We often reach out to these folks to help us: either to brainstorm about content or to actually participate in an event as a speaker. But we learn about great speakers from members, from our Board of Directors, and from attending events in other industries. We try hard to find speakers from within the membership—both our retail and associate members—because we know how many talented folks are part of

Who can speak at a event?

We draw from a wide range of professionals to speak at our events. Though we love having our members speak, we also tap into the wider business community and invite CEO’s, authors, academics, analysts, and others. If we think that someone has something to say to our community—something that will instruct, challenge, inspire, or encourage—we will try to get that person to speak for us. Do you have to be a retailer to speak at a event? Anyone who can teach, encourage, and inform our membership can speak at our events. Retailers have a lot to say about their experiences and can be great speakers. But our associate members have a lot to share, too. They are often subject matter experts with years of expertise, and they can provide insights and advice that many of our attendees find invaluable. Many of these associate members have also worked in retail at some point in their careers, making them doubly qualified to be effective presenters.

Is there a formal process for submitting an idea for a session or for proposing a speaker?

Yes, we have an annual Call for Speakers, which closed March 14, 2014. How does ensure that speakers don’t use their presentations to make a sales pitch? We work with all of our speakers ahead of time, reviewing their presentations and talking to them about what they will say. We gather audience feedback after every presentation, and we sit in the audience for every session. If we hear a pitch, or if an audience member feels that the presenter was “selling,” we would be extremely reluctant to ask the speaker back again.