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EXPO Hall Opening Reception

Monday 4:00
–6:00pm
EXPO Hall

Kick off the Shop.org Summit in a big way! Get a sneak peek of the EXPO Hall, enjoy cocktails and light hors d'oeuvres, catch up with old friends and make new ones at this casual and fun get-together. The EXPO Hall Opening Reception is open to all attendees.

EXPO Hall Open

Tuesday 9:00
–5:00pm
EXPO Hall

Our EXPO Hall is your one-stop-shop for cutting-edge products, technologies and services. Connect with 225+ exhibitors and find solutions to improve every aspect of your business. You can also participate in more than a dozen Exhibitor-led BIG !deas sessions. You need a solution? It’s here. The EXPO is open to all attendees.

Break

Tuesday 9:30
–10:30am
EXPO Hall

Our industry thrives on collaboration and the sharing of ideas and insight so WHO you know is often as important as WHAT you know. Take advantage of this break and connect with colleagues and keep that collaborative spirit alive.

Exhibitor BIG !deas - Keep Pace with Consumer Expectations: Tailor Experiences to Each Individual

Tuesday 9:45
–10:15am
EXPO Hall - BIG !deas Room

Today’s consumers expect personalization to be just that - personal! Not just responding with what others similar to them like, but predicting what they want to see based on their individual behavior and context. Learn how GameStop is leading the way in customer experience for the gaming industry by taking personalization to this individual level across channels and devices, and how Pet360 is driving advanced engagement with relevant, highly targeted content and conversations.

Exhibitor BIG !deas - Improving On-Site Search Conversion, Using Big Data Analytics

Tuesday 10:30
–11:00am
EXPO Hall - BIG !deas Room

Typical search applications, while functional, are only as good as the data given to them. They review keywords (names, descriptions, etc.) to determine how to address a query. Keywords are assigned by the business, but it’s difficult for them to understand how customers actually use search. Attendees will learn how to improve search conversion by systematically assigning keywords, using machine learning. We’ll also demonstrate how to develop more sophisticated ranking algorithms, using an analytics platform.

Exhibitor BIG !deas - Breaking Bag: Reinventing the Ecommerce Experience at Every Touchpoint

Tuesday 11:45
–12:15pm
EXPO Hall - BIG !deas Room

Today’s ecommerce storefronts haven’t changed much since the late 90’s. While new features like personalization enhanced the online experience, the traditional catalog-driven ecommerce storefront wasn’t built for our omni-channel world.

In this new digital age, retailers must evolve or die. Explore how experience-driven commerce can grow online revenues across all touchpoints.

Exhibitor BIG !deas - Measure Email-driven, Socially-shared Campaigns with Social Attribution Intelligence

Tuesday 12:30
–1:00pm
EXPO Hall - BIG !deas Room

Brands are always looking for innovative ways to reach prospects. With Yesmail's Social Attribution Intelligence, email marketers can leverage their existing subscriber base to acquire new subscribers. By encouraging brand advocates to share email campaigns across their social networks, companies amplify exposure of promotions.

Exhibitor BIG !deas - Using Real-Time Data to Change Advertising

Tuesday 1:15
–1:45pm
EXPO Hall - BIG !deas Room

The continued proliferation of connectivity is making it easier for brands to have more intimate conversations with people.

The most successful marketers design these conversations by reflecting the interests of the people they are targeting, adapting to the context of the point of engagement and ultimately delivering tangible value.

We’ll illuminate how marketers can learn from and capitalize on customer demand to deliver marketing that is personal, adaptive and valuable - the new standard for driving performance.

Break

Tuesday 2:00
–3:00pm
EXPO Hall

Our industry thrives on collaboration and the sharing of ideas and insight so WHO you know is often as important as WHAT you know. Take advantage of this break and connect with colleagues and keep that collaborative spirit alive.

Exhibitor BIG !deas - Designing for the "Touch" Generation

Tuesday 2:00
–2:30pm
EXPO Hall - BIG !deas Room

Designing retail and commerce experiences for young, tech-savvy customer bases have encountered a new reality, as more than 60% of the interaction with digital properties is on touch devices. Join us as we showcase how a leading young-generation apparel retailer addresses that challenge as an opportunity in the launch of their new .com flagship property, and in process uncovers additional ways to make an impression on that audience.

Exhibitor BIG !deas - Marketing Growth via Data Transparency and Intelligent Merchandising

Tuesday 2:45
–3:15pm
EXPO Hall - BIG !deas Room

How can retailers succeed in a world of data explosion, empowered consumers and competitors who prioritize market share over profits?

•Price matching?

•Closing stores?

•Loyalty programs?

•Free shipping?


None of the above. Increasing data transparency allows retailers to transform core functions to become more responsive to consumer demands – processing consumer signals in real time to make better marketing, merchandising and pricing decisions.

This talk explores how eBay is using data to connect with consumers directly.

Exhibitor BIG !deas - Technology & the Redefined Store of the Future

Tuesday 3:30
–4:00pm
EXPO Hall - BIG !deas Room

Today’s forward-thinking retailers are transforming how consumers shop by implementing emerging, futuristic technologies, often involving mobile devices and sensor-activated displays. To be truly compelling and differentiating, store designs must incorporate a robust and sophisticated technology infrastructure. The result: a technology platform delivering management data for strategic and tactical decision-making and empowering shoppers and retail sales associates to create and optimize the shopping experience.

Exhibitor BIG !deas - Getting Your Message into the Circle of Trust

Tuesday 4:15
–4:45pm
EXPO Hall - BIG !deas Room

How a brand corresponds with its customers is key to relationship building. Consumers have high expectations from the brands they receive content from, and marketers who don’t deliver risk being ignored. Research from Silverpop, an IBM company, found that, on average, consumers have less than five brands from whom they always open email. Even more importantly, nearly 60% stated they would not open an email if they thought it was irrelevant to their needs.

Networking Reception

Tuesday 6:00
–7:30pm
EMP Museum

Join us at The EMP Museum and plug into a network of digital retail trendsetters who thrive on collaboration just as much as you do. Connect with colleagues while enjoying a drink, sampling food from celebrity chef Wolfgang Puck and exploring exhibits dedicated to the risk-taking ideas that fuel today's popular culture. Release your inner rock star by checking out the Guitar Gallery, the Virtual Rock Concert Simulator, the Sound Lab and more.

EXPO Hall Open

Wednesday 9:00
–3:00pm
EXPO Hall

Our EXPO Hall is your one-stop-shop for cutting-edge products, technologies and services. Connect with 225+ exhibitors and find solutions to improve every aspect of your business. You can also participate in more than a dozen Exhibitor-led BIG !deas sessions. You need a solution? It’s here. The EXPO is open to all attendees.

Break

Wednesday 9:30
–10:15am
EXPO Hall

Our industry thrives on collaboration and the sharing of ideas and insight so WHO you know is often as important as WHAT you know. Take advantage of this break and connect with colleagues and keep that collaborative spirit alive.

Exhibitor BIG !deas - Innovation at the Intersection of People and Data

Wednesday 9:45
–10:15am
EXPO Hall - BIG !deas Room

People and data are valuable - but take one without the other and you'll be going nowhere fast. To operate a successful retail organization, you need genuine alignment between your qualitative insights and quantitative data. Join two of Domo's customers as they share innovative strategies for bringing people and data together to accelerate business growth.

Exhibitor BIG !deas - The Tell-tale of a Brand: Embracing & Optimizing Programmatic Advertising

Wednesday 11:30
–12:00pm
EXPO Hall - BIG !deas Room

In this fireside chat, Braden Hoeppner Chief Marketing Officer at Coastal.com, will share how his business is utilizing programmatic advertising to continually evolve their digital marketing strategies and tailor campaigns to address their unique business needs. Avi Spivack, Adroit Digital's Senior Director of Product Commercialization, will discuss with Hoeppner how brands can best tackle marketing and technology challenges to effectively grow their businesses.

Exhibitor BIG !deas - Unlocking the Performance Email Opportunity

Wednesday 12:15
–12:45pm
EXPO Hall - BIG !deas Room

While email has long been a critical channel for ecommerce marketers, new approaches including performance pricing, prospecting and real-time customization can significantly increase both the reach and performance of email marketing campaigns. In this session, we’ll highlight the latest techniques in performance email marketing and showcase case studies from leading ecommerce advertisers that are using them to drive conversions.

Roundtable #01: S&S Sports: How Consolidation of Data and Systems Lead to a Unified Omnichannel Experience

Wednesday 12:15
–1:15pm
EXPO Hall - Roundtables Area

Today’s consumers shop on a variety of sales channels and expect a seamless omnichannel experience. The problem is that delivering an omnichannel experience starts with a retailer’s back-end operations and many retailers use multiple “silo’ed” systems to manage different processes and data. This makes it very difficult to access customer information from all customer touch points, and to provide consistent and accurate pricing, product, and inventory data.

Roundtable #02: From Buzzword to Big-Time: Bringing Big Data to Life in the Retail Environment

Wednesday 12:15
–1:15pm
EXPO Hall - Roundtables Area

Big Data is taking center stage and is here to stay. If retailers expect to remain competitive, they have to prioritize the adoption of Big Data infrastructure, policies and experience necessary to take advantage of the flood of information that is now available. Blueocean Market Intelligence and Lenovo will lead a roundtable discussion on how Lenovo has been able to successfully implement a Big Data strategy centered around key business initiatives and smart measurement such as consumer journey mapping.

This roundtable takes place at Table #2.

Roundtable #04: The ROI of Efficiency: Why the Right CDN is Important to Your Bottom Line

Wednesday 12:15
–1:15pm
EXPO Hall - Roundtables Area

In commerce, and especially e-commerce, customer satisfaction is key. As device diversity increases and capabilities continue to evolve, are you prepared to meet expectations that your customers don’t even know they have yet? Be empowered to respond to changing market conditions such as pricing and software integration with speed and agility through a content delivery network that is purpose-built to meet those needs.

This roundtable takes place at Table #4.

Roundtable #05: Using Customer Data to Drive Online Acquisition

Wednesday 12:15
–1:15pm
EXPO Hall - Roundtables Area

Zappos is well known for being obsessed about their customers. While customer-centricity is in their DNA, the real secret to their success is how they put customer insight at the heart of everything they do. At this roundtable, you’ll hear how Zappos combines their 1st party data with 3rd party data to create and deliver insights across all areas of the company, driving strong results for their acquisition strategies.

Attendees will:
• Understand the value of sharing insight, and customer  segmentation, across the company

Roundtable #06: Web Influenced Retail

Wednesday 12:15
–1:15pm
EXPO Hall - Roundtables Area

Attendees will hear directly from Qubit and Bebe about best practices when applying online insights to offline retail locations and vice versa. Attendees will learn how online personalizations are hypothesized and A/B tested using advanced audience segmentation techniques for maximum conversion uplift.

 

This roundtable takes place at Table #6.

Roundtable #07: Why Cycle Times Matter: Continuous Innovation in eGrocery Business

Wednesday 12:15
–1:15pm
EXPO Hall - Roundtables Area

eGrocery shopping is on the rise, and grocery chains like Raley's are hard at work rolling out new digital services. The speed and agility is critical in this emerging eCommerce space. Join us to discuss best practices in building continuous delivery capabilities.

This roundtable takes place at Table #7.

Roundtable #08: Optimizing Offers to Create an Omnichannel Revenue Center

Wednesday 12:15
–1:15pm
EXPO Hall - Roundtables Area

Optimizing a paid search program based on which keywords to drive sales in-store and online allows Advance Auto Parts to gain insight into not only what media drives traffic, but also drives actual consumer purchasing behavior. Learn how scaling that strategy to measure transactional conversion rates across digital marketing channels and devices can unlock insights to maximize omnichannel media spend. Attendees will also learn how to use consumer behavior to improve branded experiences and create a recurring center of revenue for your brand.

Roundtable #09: Innovation at the Intersection of People and Data

Wednesday 12:15
–1:15pm
EXPO Hall - Roundtables Area

People and data are valuable—but take one without the other and you’ll be going nowhere fast. To operate a successful retail organization, you need genuine alignment between your qualitative insights and quantitative data. At this roundtable, executives will co-moderate an open discussion where you can get straight, no-frills answers on how Domo helps to bring people and data together to accelerate business growth.

This roundtable takes place at Table #9.

Roundtable #10: Elevate Customer Engagement and Loyalty with Personalized Content

Wednesday 12:15
–1:15pm
EXPO Hall - Roundtables Area

Pet360 is driving advanced engagement and loyalty by inviting shoppers to be part of a larger community. How do they do this? By tailoring not only products but also content to each shopper’s interests. Learn how they are leveraging personalization to deliver highly targeted articles, videos, blogs, community threads and more based on profile information and behavioral data. Hear about the in-depth testing that helped Pet360 identify what drives their shoppers to engage.

Roundtable #11: Connecting the Dots Between Speed, Experience and Business Channel Performance

Wednesday 12:15
–1:15pm
EXPO Hall - Roundtables Area

Much ado has been made about the dotted line between online speed and business performance. PureRomance took a mobile-focused approach and implemented responsive web design to improve site performance and user experience. But as a result, the performance of their mobile channel, which comprised more than half of their user traffic, became impossibly slow and hurt business execution.

Roundtable #12: Balancing Brand and Conversion Through Merchandising and Messaging

Wednesday 12:15
–1:15pm
EXPO Hall - Roundtables Area

When looking to optimize a site, beauty versus function often seem at odds. Brand enforcers may have strict guidelines on messaging, imagery and customer engagement. Merchandisers want to explore ways of increasing conversion rates, even if it means pushing the bounds of the brand manual.
At this roundtable, we will address:
•  How you balance the need for consistency in messaging while testing and optimizing conversion rate.
•  How online merchants can maintain a positive experience and test alternative messaging, without compromising branding.

Roundtable #13: The Visual Revolution - the Science Behind Effective Product Images

Wednesday 12:15
–1:15pm
EXPO Hall - Roundtables Area

We all know that beautiful images sell products - but what is the science behind a commercial product photo? Join us and learn about new online tools to:

• Analyze your product images and receive actionable insights to sell more
• Optimize your product images for multi-channel e-commerce in 24 hours or less
• Publish your images to all of your online channels in seconds

This roundtable takes place at Table #13.

Roundtable #14: Enabling Customer Driven Commerce

Wednesday 12:15
–1:15pm
EXPO Hall - Roundtables Area

How do you create a customer relationship strategy that will allow you to create true intimacy with your customer? This roundtable will focus on strategies and tactics to help you improve your commerce relationship management-from integrating customer data across all channels to implementing programs that drive loyalty, engagement and retention. Learn how to understand who your customers are, track and optimize the visits of the cross-channel customer and create a long term communication strategy by customer segment that creates a consistent brand experience across all channels.

Roundtable #15: How to Transition to a Next-Generation Affiliate Program

Wednesday 12:15
–1:15pm
EXPO Hall - Roundtables Area

Smart retailers have been moving away from affiliate programs that don’t support their brand and/or fail to generate incremental revenue. At this roundtable, we will review best practices for a next-generation affiliate program including network selection, success metrics, program management options, terms and conditions, commission levels, and types of affiliates. We will also review questions such as:

• How can a program leverage attribution to improve ROI?
• What new strategies can be implemented to optimize your affiliate base?

Roundtable #16: Enabling Omnichannel Fulfillment

Wednesday 12:15
–1:15pm
EXPO Hall - Roundtables Area

As industry sources regularly cover the successes of major retailers such as Nordstrom, Macy’s, Walmart, and others, you’ve likely noticed a common thread in these articles stressing the impact an omnichannel fulfillment strategy can deliver to the customer and to the bottom line. For many retailers, the next thought becomes, how do we enable these capabilities for our business? And, where to start? This roundtable will share early thoughts, challenges, considerations and learnings around how to (or not to) tackle this challenge.

 

Roundtable #17: “Omnichannel” Holiday is Here: Why This Year is Different and How to Compete for Customer Minds, Hearts and Wallets

Wednesday 12:15
–1:15pm
EXPO Hall - Roundtables Area

As customer expectations have grown for seamless interactions with retailers across all touch points, 2014 marks the year of "Omnichannel Holiday." Join this round table to find out the latest consumer insights around digital marketing and merchandising, and to discuss, among other topics:

• How do consumers feel about the economy and what does that mean for holiday spending?

• What’s the latest insight into how mobile devices shape the consumer's shopping experience?

Roundtable #18: Paid Search - What Happened When We Turned It Off…

Wednesday 12:15
–1:15pm
EXPO Hall - Roundtables Area

Virtually every brand has a paid search strategy. The cost of that strategy has grown throughout the years due to higher CPC costs, PLAs and increased competition. What if the multi-million dollar paid search spend was turned off completely? How would demand be affected? Where would that traffic go? This is the story of what you always wished you could try.



This roundtable takes place at Table #18.


Roundtable #19: Organization Design for the Future of Retail: The Digital Effect

Wednesday 12:15
–1:15pm
EXPO Hall - Roundtables Area

The increasing demands on the digital or e-commerce team, continue to grow exponentially as expectations of both high growth ecommerce performance AND advancing omnichannel capabilities permeate most retailers’ core strategy. Organization structure, process and strategic metrics are rapidly evolving, but often misaligned to the business strategy causing challenges throughout the organization. And the shortage of qualified talent only adds to the challenges for incumbent teams.

Roundtable #20: "Culture Eats Strategy for Breakfast": Aligning Your Organization for E-commerce/Omnichannel Success

Wednesday 12:15
–1:15pm
EXPO Hall - Roundtables Area

As we’re quickly learning in the evolution of digital retailing, having the right team, structure and culture to deliver the best customer experience is critical. For retailers to win in digital and omnichannel commerce today, a business needs a diverse team of merchants, marketers, and technologists. And all that talent needs to work in a cohesive structure to ensure success. So what’s the right organization structure and how do we set that team up to succeed?

Roundtable #21: Extending Your Merchandising to Mobile and Social – Same Game, New Rules

Wednesday 12:15
–1:15pm
EXPO Hall - Roundtables Area

The growth of mobile and social are forcing retailers to rethink their merchandising tactics for new environments that are both smaller and digital. This is still a new muscle since the skills of creative, targeting and measurement must come together in this new world.
At this roundtable, we will discuss how successful organizations are rethinking how they go to market by publishing information about products to the right audiences – and the implications that this represents on cross-functional organizational design, speed to market, and the creative process.


Roundtable #23: Customer Lifecycle Marketing with Traeger Pellet Grills

Wednesday 12:15
–1:15pm
EXPO Hall - Roundtables Area

Learn about customer lifecycle marketing, which is becoming more and more important for retailers. By using predictive analytics and intelligent customer profiles, companies can determine which customers or potential customers are the most valuable. Using this information, companies can then turn these customers into repeat buyers and brand loyalists. Learn how you can take all of the data you've collected from your customers over the years and turn it into a comprehensive and effective marketing strategy based on the customer lifecycle and predictive marketing.

Roundtable #24: The Gamification of Retail: Global Photo Sharing is More Than Waffles and Cats

Wednesday 12:15
–1:15pm
EXPO Hall - Roundtables Area

Global photo sharing is generating more than 2 billion images a day on social networks. But it's mostly without context: so you know I like cats and eat waffles, but what do you really know about what matters to me? Learn how the gamification of user-generated content empowers consumers to express themselves and become brand ambassadors.



This roundtable takes place at Table #24.


Roundtable #25: When Design Best Practices Become Performance Worst Practices

Wednesday 12:15
–1:15pm
EXPO Hall - Roundtables Area

A surprising number of top-ranked retail sites are making the same three mistakes. These mistakes – ranging from unoptimized feature content to poorly placed call-to-action locations to inappropriate pop-up usage – are profoundly hurting load times and, ultimately, the user experience.

Join us for this roundtable as we discuss each mistake, why it happens, why it's a problem, and how to fix it.

This roundtable takes place at Table #25.

Roundtable #26: Omnichannel Consumer Behavior

Wednesday 12:15
–1:15pm
EXPO Hall - Roundtables Area

Join us as we examine online, in store and generational peak shopping behaviors from the 2013 holiday season to help you as you prepare for the upcoming season. We will discuss the Amex Offers campaigns on capturing retail consumer social spending. Attendees will take away key insights on holiday shopping behaviors, generational trends, social media spend trends, and opportunities for growth online and offline.



This roundtable takes place at Table #26.


Roundtable #27: Personalization: Changing the World for Brands and Customers

Wednesday 12:15
–1:15pm
EXPO Hall - Roundtables Area

Not all dogs are alike, so Purina believed there was no reason for all dog food to be alike. This roundtable session highlights how DEG worked with Purina to create the Magento e-commerce platform-based Justrightpetfood.com, which uses a sophisticated algorithm to recommend a personalized food blend based on an owner's answers to questions about their dog's breed, health, and activity level.

Exhibitor BIG !deas - Connecting to and Engaging with Millions of Online Shoppers

Wednesday 1:00
–1:30pm
EXPO Hall - BIG !deas Room

Today’s consumers are demanding more from their online shopping experience in terms of convenience and personalization. This is largely due to Amazon/Amazon Prime having paved the way. Most retailers, however, are struggling to offer competitive benefits such as 2-day shipping, free returns and frictionless checkout to consumers at scale and profitably. Explore how you can attract and engage millions valuable online shoppers while retaining control of your consumer experience and data, and your brand.

Exhibitor BIG Ideas - Making Sure Delivery Isn't Your Weakest Link this Holiday

Wednesday 1:45
–2:15pm
EXPO Hall - BIG !deas Room

A short holiday shopping season and unseasonably bad weather turned holiday gold to coal for many retailers in 2013. How do you avoid a similar predicament in 2014 yet stay competitive with late shipping cutoffs to capture last minute purchases? Hear lessons learned and best practices from 10M orders shipped across 20 eBay Enterprise customers.

Break

Wednesday 2:15
–3:00pm
EXPO Hall

Our industry thrives on collaboration and the sharing of ideas and insight so WHO you know is often as important as WHAT you know. Take advantage of this break and connect with colleagues and keep that collaborative spirit alive.