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Dynamic Marketing

Exhibitor BIG !deas - Keep Pace with Consumer Expectations: Tailor Experiences to Each Individual

Tuesday 9:45
–10:15am
EXPO Hall - BIG !deas Room

Today’s consumers expect personalization to be just that - personal! Not just responding with what others similar to them like, but predicting what they want to see based on their individual behavior and context. Learn how GameStop is leading the way in customer experience for the gaming industry by taking personalization to this individual level across channels and devices, and how Pet360 is driving advanced engagement with relevant, highly targeted content and conversations.

Exhibitor BIG !deas - Improving On-Site Search Conversion, Using Big Data Analytics

Tuesday 10:30
–11:00am
EXPO Hall - BIG !deas Room

Typical search applications, while functional, are only as good as the data given to them. They review keywords (names, descriptions, etc.) to determine how to address a query. Keywords are assigned by the business, but it’s difficult for them to understand how customers actually use search. Attendees will learn how to improve search conversion by systematically assigning keywords, using machine learning. We’ll also demonstrate how to develop more sophisticated ranking algorithms, using an analytics platform.

Exhibitor BIG !deas - Measure Email-driven, Socially-shared Campaigns with Social Attribution Intelligence

Tuesday 12:30
–1:00pm
EXPO Hall - BIG !deas Room

Brands are always looking for innovative ways to reach prospects. With Yesmail's Social Attribution Intelligence, email marketers can leverage their existing subscriber base to acquire new subscribers. By encouraging brand advocates to share email campaigns across their social networks, companies amplify exposure of promotions.

Time to Get Personal on the Customer Journey

Tuesday 1:00
–2:00pm
Room: 611-614

What are the trends in personalized marketing and advertising? Hear from experts on the biggest trends in personalized marketing and understand exactly what retailers are doing to achieve a personalized experience throughout the entire purchase cycle. They will share lessons learned, best practices and tips for retailers to more effectively market on a personalized level. Panelists will discuss trends like discovery, seasonality and geolocation as well as going deeper into personalized email, video and web experiences.

Exhibitor BIG !deas - Using Real-Time Data to Change Advertising

Tuesday 1:15
–1:45pm
EXPO Hall - BIG !deas Room

The continued proliferation of connectivity is making it easier for brands to have more intimate conversations with people.

The most successful marketers design these conversations by reflecting the interests of the people they are targeting, adapting to the context of the point of engagement and ultimately delivering tangible value.

We’ll illuminate how marketers can learn from and capitalize on customer demand to deliver marketing that is personal, adaptive and valuable - the new standard for driving performance.

Exhibitor BIG !deas - Marketing Growth via Data Transparency and Intelligent Merchandising

Tuesday 2:45
–3:15pm
EXPO Hall - BIG !deas Room

How can retailers succeed in a world of data explosion, empowered consumers and competitors who prioritize market share over profits?

•Price matching?

•Closing stores?

•Loyalty programs?

•Free shipping?


None of the above. Increasing data transparency allows retailers to transform core functions to become more responsive to consumer demands – processing consumer signals in real time to make better marketing, merchandising and pricing decisions.

This talk explores how eBay is using data to connect with consumers directly.

Attributing Success: Incremental Gains through Applying Cross-Channel Analyses

Tuesday 3:00
–4:00pm
Room: 611-614

Having a singular view of the customer across marketing channels isn’t just a pipe dream anymore, but successful integration of the data into marketing strategy is far from a foregone conclusion. Tracking doesn’t always provide a complete picture and poorly conceived models may limit opportunity. Compounded by the legacy, siloed business structures at many retail organizations, applying attribution findings can be challenging. Despite these challenges, the panelists in this session have all found ways to employ attribution data to their marketing programs in meaningful ways.

Exhibitor BIG !deas - Getting Your Message into the Circle of Trust

Tuesday 4:15
–4:45pm
EXPO Hall - BIG !deas Room

How a brand corresponds with its customers is key to relationship building. Consumers have high expectations from the brands they receive content from, and marketers who don’t deliver risk being ignored. Research from Silverpop, an IBM company, found that, on average, consumers have less than five brands from whom they always open email. Even more importantly, nearly 60% stated they would not open an email if they thought it was irrelevant to their needs.

Exhibitor BIG !deas - Innovation at the Intersection of People and Data

Wednesday 9:45
–10:15am
EXPO Hall - BIG !deas Room

People and data are valuable - but take one without the other and you'll be going nowhere fast. To operate a successful retail organization, you need genuine alignment between your qualitative insights and quantitative data. Join two of Domo's customers as they share innovative strategies for bringing people and data together to accelerate business growth.

Exhibitor BIG !deas - The Tell-tale of a Brand: Embracing & Optimizing Programmatic Advertising

Wednesday 11:30
–12:00pm
EXPO Hall - BIG !deas Room

In this fireside chat, Braden Hoeppner Chief Marketing Officer at Coastal.com, will share how his business is utilizing programmatic advertising to continually evolve their digital marketing strategies and tailor campaigns to address their unique business needs. Avi Spivack, Adroit Digital's Senior Director of Product Commercialization, will discuss with Hoeppner how brands can best tackle marketing and technology challenges to effectively grow their businesses.

Exhibitor BIG !deas - Unlocking the Performance Email Opportunity

Wednesday 12:15
–12:45pm
EXPO Hall - BIG !deas Room

While email has long been a critical channel for ecommerce marketers, new approaches including performance pricing, prospecting and real-time customization can significantly increase both the reach and performance of email marketing campaigns. In this session, we’ll highlight the latest techniques in performance email marketing and showcase case studies from leading ecommerce advertisers that are using them to drive conversions.

Leveraging Customer Lifetime Value Data to Power Your Digital Marketing Strategy

Wednesday 1:15
–2:15pm
Room: 6B

Data-driven marketing has evolved from a competitive differentiator to a key for survival among online retailers.  At the heart of many data-driven marketing decisions is one simple metric: Customer Lifetime Value (CLV).  Our panel will help attendees understand how to define and track the CLV of your customers and optimize the findings of CLV research.  In addition they’ll evaluate the latest technologies for automating and scaling the process so that you can better power your digital marketing decisions.


Social Marketing: Where Retailers Should Invest Right Now

Wednesday 3:00
–4:00pm
Room: 6B

Facebook and Instagram mobile apps account for 22 percent of all mobile time spent. In other words, one out of every five minutes of your customers’ mobile attention goes to Facebook. If retailers want to reach consumers when they are at home, on the go and in the store — anywhere along the path to purchase — then they have to nail these two platforms. But with reduced reach on Facebook and limited advertising options on Instagram, exactly how should retailers now approach them?