The single most popular session in Shop.org Summit history returns for the seventh consecutive year to give you another crop of excellent ideas to improve your company's bottom line! Learn how to maximize your Google PLA listings, make the most of your email campaigns, get the latest SEO tips and maybe even learn to love Amazon (at least a little). This is the session to attend if you want to get your hands dirty, improve your company's bottom line, and convince your boss that you came to the Summit to make money!
The retail landscape is evolving at a rapid pace and if you don’t embrace a digitized future, you could be left behind! Due to changes in consumer demand, the physical store requires some fundamental reinvention. The next gen store should provide a curated, frictionless, and delightful experience-a connected, intelligent ecosystem that brings the best of online technology into your physical experience.
Consumer demand for free, same day/next day delivery of online purchases has retailers racing to expand their multi-channel fulfillment capabilities. This can provide significant advantages in managing inventory and reducing delivery times, but forces companies to face new operational challenges. Drawing on McKinsey’s latest proprietary research into multi-channel fulfillment and the expertise of retail fulfillment leaders, this session will help retailers devise a multi-channel supply chain strategy for maximum competitive advantage.
You know your mobile users are expecting a great customer experience. But the tactics to deliver that experience are more dizzying than ever. You keep hearing about responsive design, but almost no successful e-commerce sites are built with responsive design. Adaptive, Dynamic, Fluid, Responsive, "Mobile First," Apps vs. Mobile Web? This session will cut through the marketing buzzword hype and look at what shoppers really want to do with their mobile devices. In this session, you will learn:
What are the trends in personalized marketing and advertising? Hear from experts on the biggest trends in personalized marketing and understand exactly what retailers are doing to achieve a personalized experience throughout the entire purchase cycle. They will share lessons learned, best practices and tips for retailers to more effectively market on a personalized level. Panelists will discuss trends like discovery, seasonality and geolocation as well as going deeper into personalized email, video and web experiences.
Having a singular view of the customer across marketing channels isn’t just a pipe dream anymore, but successful integration of the data into marketing strategy is far from a foregone conclusion. Tracking doesn’t always provide a complete picture and poorly conceived models may limit opportunity. Compounded by the legacy, siloed business structures at many retail organizations, applying attribution findings can be challenging. Despite these challenges, the panelists in this session have all found ways to employ attribution data to their marketing programs in meaningful ways.
As mobile use has exploded, shoppers are using an average of 2.6 devices across 1.5 channels on their journey to purchase. Mobile devices are used for browsing, researching products in store, but increasingly also for making purchases. Mobile is becoming the ‘glue’ between the online and physical stores, and the advent of geo-targeting, mobile wallets and beacons provide exciting opportunities to reach shoppers in the mall and in store with relevant 1-to-1 marketing for the first time. But how should retailers and brands capitalize on these changes in behavior?
Join us and hear how to leverage video and live chat programs to help drive your business. We’ll show how simple, credible videos produce better results, the benefits of automating your program with product feeds, how to use YouTube more effectively, and how big brands are successfully leveraging their video program. Our live chat experts will show how user experience affects conversion, how branding connects users to the website, key findings from user tests with actionable insights highlighting the most critical changes you can make in your live chat program for improved results.
When P&Ls are managed in channel silos, they drive companies to engage in strategies that support the objectives of the channel rather than the needs of the customer. Leading U.S. retailers are moving beyond omnichannel integration tactics and awakening to the fact that the traditional pillars of online and offline retail are no longer relevant in the age of the customer. What triggers retailers to move to a single P&L and what changes must be made within the company’s organization structure to support the move?
As consumers encounter more intimate brand experiences with leading retailers, they develop heightened expectations for similar seamless experiences with all retailers regardless of the digital or physical channels involved. In this session, you’ll hear from retail thought leaders from Kohl's Department Stores and Zumiez about how they are defining omnichannel for their brands. You’ll also hear about IBM’s latest research into consumers’ omnichannel expectations.
Because once is never enough (and because we received a ton of great speaker proposals), Shop.org and Allan Dick are going to serve up yet another heaping portion of fresh-from-the-kitchen e-commerce tactics. This time the focus is on mobile. Learn how to improve mobile conversion using HTML 5, properly think about mobile attribution and improve revenue by checking up on mobile SEO optimization. You asked for more mobile and now you got it. Enjoy!
Data-driven marketing has evolved from a competitive differentiator to a key for survival among online retailers. At the heart of many data-driven marketing decisions is one simple metric: Customer Lifetime Value (CLV). Our panel will help attendees understand how to define and track the CLV of your customers and optimize the findings of CLV research. In addition they’ll evaluate the latest technologies for automating and scaling the process so that you can better power your digital marketing decisions.
Amazon has raised the bar on e-commerce, and its third-party marketplace has become a business that others are replicating all over the world. The recent global increase in online marketplaces offers consumers more selection, value, convenience and confidence than ever before. Marketplaces are perfectly aligned with the new consumer demands and are an optimal way to meet consumer expectations.
As retail technology rapidly develops, learn what emerging threats to this cutting edge innovation exist, from various data uses to location analytics. As your business evolves, will you be able to enhance the customer experience in an omnichannel environment? In this session, we’ll discuss which innovative tools, such as facial detection and heat mapping technology, are likely to be most vulnerable to new regulatory policies and legislation, and what can be done to help avert them.
Usable websites are no longer a competitive differentiator. Game changing sites persuade and motivate users to take action and enjoy their experience. Emotional testing takes site optimization to a deeper level. When site user’s view your hero shot and read your CTA, does it generate excitement? When they read your product copy, are they frustrated or bored? Understanding how customers emotionally respond to your website will refine the experience with your brand.
Facebook and Instagram mobile apps account for 22 percent of all mobile time spent. In other words, one out of every five minutes of your customers’ mobile attention goes to Facebook. If retailers want to reach consumers when they are at home, on the go and in the store — anywhere along the path to purchase — then they have to nail these two platforms. But with reduced reach on Facebook and limited advertising options on Instagram, exactly how should retailers now approach them?
It’s big, broad, ever-changing and difficult to wrap your arms around. The Internet of Things is spawning new devices and new possibilities everywhere. With an increasing number of connected devices, and the development of more and more smart objects on top of all the electronics we currently use in store and in office, the potential is extraordinary. We’ll discuss emerging IoT devices, how our industry could be affected, and what retailers should be doing now to stay on top and reap the benefits.