The Amazon.com Story
Amazon.com made its mark sending new books quickly in nice, smile-embossed boxes. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the world's store, where everything is available to everyone, usually in 24 hours. To do so, he developed a corporate culture of relentless ambition and drive, and revolutionized retail the way Ford revolutionized manufacturing. Given his research and direct contact with Amazon insiders, veteran Silicon Valley journalist and author, Brad Stone, offers keen insights into the history and remarkable growth of a company widely regarded as uniquely innovative, disruptive and often polarizing. In this Keynote presentation, Stone delves into how Amazon.com has revolutionized the retail industry in ways that are arguably great for its customers and destructive to rivals, and even local communities.