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Behavioral, Eye Tracking and Emotional Testing – Maximizing Insights to Improve the User Experience

Wednesday 3:00
–4:00pm
Room: 6E
Behavioral, Eye Tracking and Emotional Testing – Maximizing Insights to Improve the User Experience

Usable websites are no longer a competitive differentiator. Game changing sites persuade and motivate users to take action and enjoy their experience. Emotional testing takes site optimization to a deeper level. When site user’s view your hero shot and read your CTA, does it generate excitement? When they read your product copy, are they frustrated or bored? Understanding how customers emotionally respond to your website will refine the experience with your brand. We’ll provide an overview of new groundbreaking research and technology available to detect subconscious user emotional states.