The Customer Centric Retailer: Transforming the Experience through Data Insight
HSN, Inc. is a $3.4 billion interactive multichannel retailer with strong direct-to-consumer expertise offering innovative, differentiated retail experiences on TV, online, via mobile devices, in catalogs, and in brick and mortar stores. Seamlessly integrating social sharing, mobile–optimized content, product curation and overall, a more compelling brand experience, HSN offers a truly personalized shopping journey. Join Karen Etzkorn as she discusses being a “boundaryless” retailer where customer insight is paramount and data analytics are the backbone. Leading HSN’s customer-centric transformation, Karen will share her strategies for recognizing your best customers and the tools deployed that can help you apply insights gained from customer interactions.