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Defining Omnichannel for Your Brand: Setting Priorities to Meet Customer Expectations

Wednesday 1:15
–2:15pm
Room: 6C
Defining Omnichannel for Your Brand: Setting Priorities to Meet Customer Expectations

Troy Brown

EVP, E-Commerce and Omni-Channel
Zumiez

As consumers encounter more intimate brand experiences with leading retailers, they develop heightened expectations for similar seamless experiences with all retailers regardless of the digital or physical channels involved. In this session, you’ll hear from retail thought leaders from Kohl's Department Stores and Zumiez about how they are defining omnichannel for their brands. You’ll also hear about IBM’s latest research into consumers’ omnichannel expectations.