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Exhibitor BIG !deas - Breaking Bag: Reinventing the Ecommerce Experience at Every Touchpoint

Tuesday 11:45
–12:15pm
EXPO Hall - BIG !deas Room
Exhibitor BIG !deas - Breaking Bag: Reinventing the Ecommerce Experience at Every Touchpoint

Linda Bustos

Dir., Ecommerce Research
Elastic Path Software, Inc.

Today’s ecommerce storefronts haven’t changed much since the late 90’s. While new features like personalization enhanced the online experience, the traditional catalog-driven ecommerce storefront wasn’t built for our omni-channel world.

In this new digital age, retailers must evolve or die. Explore how experience-driven commerce can grow online revenues across all touchpoints.

• Should retail mobile apps mirror online storefronts?

• How are brands story-selling across channels?

• How in-store technologies like iBeacons and geofencing impact online merchandising and
personalization