Exhibitor BIG !deas - Breaking Bag: Reinventing the Ecommerce Experience at Every Touchpoint
Today’s ecommerce storefronts haven’t changed much since the late 90’s. While new features like personalization enhanced the online experience, the traditional catalog-driven ecommerce storefront wasn’t built for our omni-channel world.
In this new digital age, retailers must evolve or die. Explore how experience-driven commerce can grow online revenues across all touchpoints.
• Should retail mobile apps mirror online storefronts?
• How are brands story-selling across channels?
• How in-store technologies like iBeacons and geofencing impact online merchandising and