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Exhibitor BIG !deas - Designing for the "Touch" Generation

Tuesday 2:00
–2:30pm
EXPO Hall - BIG !deas Room
Exhibitor BIG !deas - Designing for the "Touch" Generation

Designing retail and commerce experiences for young, tech-savvy customer bases have encountered a new reality, as more than 60% of the interaction with digital properties is on touch devices. Join us as we showcase how a leading young-generation apparel retailer addresses that challenge as an opportunity in the launch of their new .com flagship property, and in process uncovers additional ways to make an impression on that audience.