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Exhibitor BIG !deas - Getting Your Message into the Circle of Trust

Tuesday 4:15
–4:45pm
EXPO Hall - BIG !deas Room
Exhibitor BIG !deas - Getting Your Message into the Circle of Trust

How a brand corresponds with its customers is key to relationship building. Consumers have high expectations from the brands they receive content from, and marketers who don’t deliver risk being ignored. Research from Silverpop, an IBM company, found that, on average, consumers have less than five brands from whom they always open email. Even more importantly, nearly 60% stated they would not open an email if they thought it was irrelevant to their needs.

In this session, Dave Walters, Product Evangelist with Silverpop, will highlight the findings of this Best Friend Brand research and will offer important tips to ensure your brands’ emails are opened every time.