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Exhibitor BIG !deas - Improving On-Site Search Conversion, Using Big Data Analytics

Tuesday 10:30
–11:00am
EXPO Hall - BIG !deas Room
Exhibitor BIG !deas - Improving On-Site Search Conversion, Using Big Data Analytics

Holly Toboni

Sr. Modeling Manager, Customer Analytics
Williams-Sonoma, Inc.

Typical search applications, while functional, are only as good as the data given to them. They review keywords (names, descriptions, etc.) to determine how to address a query. Keywords are assigned by the business, but it’s difficult for them to understand how customers actually use search. Attendees will learn how to improve search conversion by systematically assigning keywords, using machine learning. We’ll also demonstrate how to develop more sophisticated ranking algorithms, using an analytics platform.