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Exhibitor BIG !deas - Keep Pace with Consumer Expectations: Tailor Experiences to Each Individual

Tuesday 9:45
–10:15am
EXPO Hall - BIG !deas Room
Exhibitor BIG !deas - Keep Pace with Consumer Expectations: Tailor Experiences to Each Individual

Today’s consumers expect personalization to be just that - personal! Not just responding with what others similar to them like, but predicting what they want to see based on their individual behavior and context. Learn how GameStop is leading the way in customer experience for the gaming industry by taking personalization to this individual level across channels and devices, and how Pet360 is driving advanced engagement with relevant, highly targeted content and conversations.