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Exhibitor BIG !deas - Marketing Growth via Data Transparency and Intelligent Merchandising

Tuesday 2:45
–3:15pm
EXPO Hall - BIG !deas Room
Exhibitor BIG !deas - Marketing Growth via Data Transparency and Intelligent Merchandising

How can retailers succeed in a world of data explosion, empowered consumers and competitors who prioritize market share over profits?

•Price matching?

•Closing stores?

•Loyalty programs?

•Free shipping?


None of the above. Increasing data transparency allows retailers to transform core functions to become more responsive to consumer demands – processing consumer signals in real time to make better marketing, merchandising and pricing decisions.

This talk explores how eBay is using data to connect with consumers directly.

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