Exhibitor BIG !deas - Measure Email-driven, Socially-shared Campaigns with Social Attribution Intelligence
Brands are always looking for innovative ways to reach prospects. With Yesmail's Social Attribution Intelligence, email marketers can leverage their existing subscriber base to acquire new subscribers. By encouraging brand advocates to share email campaigns across their social networks, companies amplify exposure of promotions. Jason Warnock, VP of Market Intelligence & Deliverability at Yesmail, will explain how brands can use Social Attribution Intelligence to track how specific fans generate campaign engagement, social shares, and revenue.