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Exhibitor BIG !deas - Using Real-Time Data to Change Advertising

Tuesday 1:15
–1:45pm
EXPO Hall - BIG !deas Room
Exhibitor BIG !deas - Using Real-Time Data to Change Advertising

The continued proliferation of connectivity is making it easier for brands to have more intimate conversations with people.

The most successful marketers design these conversations by reflecting the interests of the people they are targeting, adapting to the context of the point of engagement and ultimately delivering tangible value.

We’ll illuminate how marketers can learn from and capitalize on customer demand to deliver marketing that is personal, adaptive and valuable - the new standard for driving performance.