The Future of Conversion Optimization and Testing

Monday 2:40
Room: 6B
The Future of Conversion Optimization and Testing

What will the future hold for e-commerce testing and optimization? And how can you use today’s real “best practices” to stay ahead of competitors? Does it feel like you need a crystal ball that tells you what your shoppers’ want? You can know using strategic testing. In this session, you’ll learn from marketing optimization innovator, Chris Goward, where they’re finding the biggest e-commerce wins and where you can too. You’ll learn:
the 5 ways to discover what your customer is thinking; a three-component framework that will show you your most powerful value proposition; how to avoid the biggest risks in your next website redesign; and the top e-commerce tests to run today.