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Influencing the Influencer: Marketing to Women Who Rock Social Media

Monday 1:40
–2:20pm
Room: 6B
Influencing the Influencer: Marketing to Women Who Rock Social Media

Kristy Sammis

Founder, COO and Chief Creative
Clever Girls Collective, Inc.

Women account for up to 85 percent of all consumer purchases in the US, and those who use social media outnumber those who don’t. So is social media the solution for capturing your female consumer? Yes! But.Social marketing is complex, ever-changing, and requires a ton of great content. This session will illustrate how retailers can find and engage with social marketing’s secret weapon: women who are influential online. We’ll discuss who’s a “social influencer” and why you care; how to find and engage your brand’s social influencers and how to build Influencer Generated Content (IGC) into your marketing plans. You already have an army of influential content-creators who will produce amazing, authentic, branded content FOR you-so let’s go get them.