Innovations in International Expansion--How Brands and Retailers are Using Cross-Border Commerce to Drive Sales
According to a 2013 study by PayPal and Nielsen, there are more than 100MM cross border shoppers in just five markets — the US, UK, China, Brazil and Australia. Spending more than $190 billion in 2013, revenue from cross border commerce is expected to grow to nearly $400 billion by 2018. Learn how to measure your existing cross border business, what categories cross-border shoppers are interested in and what drives purchase. Learn how big brands, small retailers and new business models are capitalizing on this disruptive opportunity, and expanding their customer base internationally--sometimes without establishing physical stores abroad.