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Leveraging Customer Lifetime Value Data to Power Your Digital Marketing Strategy

Wednesday 1:15
–2:15pm
Room: 6B
Leveraging Customer Lifetime Value Data to Power Your Digital Marketing Strategy

Data-driven marketing has evolved from a competitive differentiator to a key for survival among online retailers.  At the heart of many data-driven marketing decisions is one simple metric: Customer Lifetime Value (CLV).  Our panel will help attendees understand how to define and track the CLV of your customers and optimize the findings of CLV research.  In addition they’ll evaluate the latest technologies for automating and scaling the process so that you can better power your digital marketing decisions.