Marketplaces are Eating the E-Commerce World
Amazon has raised the bar on e-commerce, and its third-party marketplace has become a business that others are replicating all over the world. The recent global increase in online marketplaces offers consumers more selection, value, convenience and confidence than ever before. Marketplaces are perfectly aligned with the new consumer demands and are an optimal way to meet consumer expectations. In this session, our expert will explain why marketplaces are eating the e-commerce world and discuss marketplace strategies that are proving successful for brands and retailers that are selling online.