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Mastering Mobile Merchandising: Mystery Shopping Insights, and Tactical Selling Practical Solutions

Monday 1:00
–1:40pm
Room: 6C
Mastering Mobile Merchandising: Mystery Shopping Insights, and Tactical Selling Practical Solutions

Lauren Freedman, President of the e-tailing group, will leverage their recently released 2014 Mobile Research, centered on how consumers use mobile devices when browsing, researching, buying and connecting to their favorite retailers. Retailers will hear first-hand the current state of mobile merchandising from a branding, usability, merchandising and service perspective and its evolution. She will highlight superior execution strategies, the best in mobile usability and practical tips to provide your customers with an efficient and effective mobile selling experience.