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REI: Blazing Trails to a Real, Alive, and Connected Digital Experience

Tuesday 8:30
–9:30am
Room: 4A
REI: Blazing Trails to a Real, Alive, and Connected Digital Experience

Brad Brown

SVP, Digital Retail
Recreational Equipment, Inc.

REI is well-known for its passionate customers who love to explore the outdoors and challenge their limits. They flock to REI stores seeking inspiration, guidance and an opportunity to share their love of the outdoors with other gearheads. Even a novice adventurer is caught up in the enthusiasm of the co-op’s trusted “green vests” when they walk into an REI flagship and believe they, too, can climb Mt. Rainier, thru-hike the Appalachian Trail or run a marathon. The challenge for REI’s team is bringing that compelling in-store experience to digital places with authenticity and creativity. Hear Jerry Stritzke, REI’s president and CEO, and Brad Brown, SVP, Digital Retail, discuss the trail REI is blazing to bring the outdoors to digital.