Responsive Design is Not a Mobile Strategy

Tuesday 1:00
Room: 6B
Responsive Design is Not a Mobile Strategy

You know your mobile users are expecting a great customer experience. But the tactics to deliver that experience are more dizzying than ever. You keep hearing about responsive design, but almost no successful e-commerce sites are built with responsive design. Adaptive, Dynamic, Fluid, Responsive, "Mobile First," Apps vs. Mobile Web? This session will cut through the marketing buzzword hype and look at what shoppers really want to do with their mobile devices. In this session, you will learn:
• Clear definitions for the various tactics that are available to you, and the pros and cons of each approach specifically for digital retailers.
• How to develop a mobile roadmap including your mobile website, mobile apps, and clienteling.
• What you should know about mobile analytics, and measuring your mobile traffic (and why your current analytics are probably misleading you.)