Roundtable #02: From Buzzword to Big-Time: Bringing Big Data to Life in the Retail Environment
Big Data is taking center stage and is here to stay. If retailers expect to remain competitive, they have to prioritize the adoption of Big Data infrastructure, policies and experience necessary to take advantage of the flood of information that is now available. Blueocean Market Intelligence and Lenovo will lead a roundtable discussion on how Lenovo has been able to successfully implement a Big Data strategy centered around key business initiatives and smart measurement such as consumer journey mapping.
This roundtable takes place at Table #2.
Moderators: Anees Merchant, SVP - Digital, Blueocean Market Intelligence and Ashish Braganza, Director, Global Business Intelligence, Lenovo