Roundtable #05: Using Customer Data to Drive Online Acquisition
Zappos is well known for being obsessed about their customers. While customer-centricity is in their DNA, the real secret to their success is how they put customer insight at the heart of everything they do. At this roundtable, you’ll hear how Zappos combines their 1st party data with 3rd party data to create and deliver insights across all areas of the company, driving strong results for their acquisition strategies.
• Understand the value of sharing insight, and customer segmentation, across the company
• Learn best-practices for delivering the right product recommendations and message across all channels
• Understand how keeping data and analytics at the core is a win-win for customers and ROI
This roundtable takes place at Table #5.
Moderators: Monique Robbins, Sr. Marketing Manager, Experian Marketing Services and Tami Oswald, Marketing Leader, Zappos, Inc.