Roundtable #06: Web Influenced Retail
Attendees will hear directly from Qubit and Bebe about best practices when applying online insights to offline retail locations and vice versa. Attendees will learn how online personalizations are hypothesized and A/B tested using advanced audience segmentation techniques for maximum conversion uplift.
This roundtable takes place at Table #6.
Moderators: Ian McCaig, CMO, Qubit and Erik Lautier, Chief Digital Officer, Bebe