Roundtable #08: Optimizing Offers to Create an Omnichannel Revenue Center
Optimizing a paid search program based on which keywords to drive sales in-store and online allows Advance Auto Parts to gain insight into not only what media drives traffic, but also drives actual consumer purchasing behavior. Learn how scaling that strategy to measure transactional conversion rates across digital marketing channels and devices can unlock insights to maximize omnichannel media spend. Attendees will also learn how to use consumer behavior to improve branded experiences and create a recurring center of revenue for your brand.
This roundtable takes place at Table #8.
Moderators: Jonathan Treiber, CEO, RevTrax and Jon Gibson, Manager, Traffic Generation and Performance, Advance Auto Parts