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Roundtable #10: Elevate Customer Engagement and Loyalty with Personalized Content

Wednesday 12:15
–1:15pm
EXPO Hall - Roundtables Area
Roundtable #10: Elevate Customer Engagement and Loyalty with Personalized Content

Pet360 is driving advanced engagement and loyalty by inviting shoppers to be part of a larger community. How do they do this? By tailoring not only products but also content to each shopper’s interests. Learn how they are leveraging personalization to deliver highly targeted articles, videos, blogs, community threads and more based on profile information and behavioral data. Hear about the in-depth testing that helped Pet360 identify what drives their shoppers to engage. And discover how they have set their site apart as a one-stop-shop for pet-related information, expertise and products.

This roundtable takes place at Table #10.

Moderators: Mark Porter, Director, Strategic Sales, Certona and Rose Hamilton, EVP and CMO, Pet360