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Roundtable #11: Connecting the Dots Between Speed, Experience and Business Channel Performance

Wednesday 12:15
–1:15pm
EXPO Hall - Roundtables Area
Roundtable #11: Connecting the Dots Between Speed, Experience and Business Channel Performance

Much ado has been made about the dotted line between online speed and business performance. PureRomance took a mobile-focused approach and implemented responsive web design to improve site performance and user experience. But as a result, the performance of their mobile channel, which comprised more than half of their user traffic, became impossibly slow and hurt business execution. We will discuss how context-aware optimizations for visitor location, device and network connectivity have shown measurable results including a 50 percent improvement in mobile site speed and other related online KPIs.

This roundtable takes place at Table #11.

Moderators: Ariel Weil, VP, Product, Yottaa and Dan Ashbridge, Director, eCommerce and Digital Marketing, Pure Romance