Roundtable #14: Enabling Customer Driven Commerce

Wednesday 12:15
EXPO Hall - Roundtables Area
Roundtable #14: Enabling Customer Driven Commerce

How do you create a customer relationship strategy that will allow you to create true intimacy with your customer? This roundtable will focus on strategies and tactics to help you improve your commerce relationship management-from integrating customer data across all channels to implementing programs that drive loyalty, engagement and retention. Learn how to understand who your customers are, track and optimize the visits of the cross-channel customer and create a long term communication strategy by customer segment that creates a consistent brand experience across all channels. This isn’t just your typical loyalty program – this is revolutionary Total Commerce relationship management.

This roundtable takes place at Table #14.

Moderators: Ken Burke, Founder and CEO, MarketLive, Inc. and Emily Pfeiffer, VP, Brand Development and Digital, Berkshire Blanket