Roundtable #16: Enabling Omnichannel Fulfillment
As industry sources regularly cover the successes of major retailers such as Nordstrom, Macy’s, Walmart, and others, you’ve likely noticed a common thread in these articles stressing the impact an omnichannel fulfillment strategy can deliver to the customer and to the bottom line. For many retailers, the next thought becomes, how do we enable these capabilities for our business? And, where to start? This roundtable will share early thoughts, challenges, considerations and learnings around how to (or not to) tackle this challenge.
This roundtable takes place at Table #16.
Moderators: Jason Rzutkiewicz, VP Client Partner, Commerce & Marketing Platforms, Razorfish and Bill Baumann, CIO, West Marine