Roundtable #17: “Omnichannel” Holiday is Here: Why This Year is Different and How to Compete for Customer Minds, Hearts and Wallets
As customer expectations have grown for seamless interactions with retailers across all touch points, 2014 marks the year of "Omnichannel Holiday." Join this round table to find out the latest consumer insights around digital marketing and merchandising, and to discuss, among other topics:
• How do consumers feel about the economy and what does that mean for holiday spending?
• What’s the latest insight into how mobile devices shape the consumer's shopping experience?
• How are retailers investing in marketing and merchandising tactics for the holiday season?
• And why is fulfillment shaping up to be a competitive edge for retailers?
This roundtable takes place at Table #17
Moderator: Fiona Swerdlow, Head of Research, NRF Communities, National Retail Federation