Roundtable #18: Paid Search - What Happened When We Turned It Off…
Virtually every brand has a paid search strategy. The cost of that strategy has grown throughout the years due to higher CPC costs, PLAs and increased competition. What if the multi-million dollar paid search spend was turned off completely? How would demand be affected? Where would that traffic go? This is the story of what you always wished you could try.
This roundtable takes place at Table #18.
Moderator: Gary Penn, Director, eCommerce, Global, True Religion Brand Jeans