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Roundtable #20: "Culture Eats Strategy for Breakfast": Aligning Your Organization for E-commerce/Omnichannel Success

Wednesday 12:15
–1:15pm
EXPO Hall - Roundtables Area
Roundtable #20: "Culture Eats Strategy for Breakfast": Aligning Your Organization for E-commerce/Omnichannel Success

As we’re quickly learning in the evolution of digital retailing, having the right team, structure and culture to deliver the best customer experience is critical. For retailers to win in digital and omnichannel commerce today, a business needs a diverse team of merchants, marketers, and technologists. And all that talent needs to work in a cohesive structure to ensure success. So what’s the right organization structure and how do we set that team up to succeed?  In this roundtable, we will exchange ideas and learn how different structures work, how to bridge the gap in communication and ensure that all are working most effectively.

This roundtable takes place at Table #20.



Moderator: Bernardine Wu, CEO, FitForCommerce