Roundtable #21: Extending Your Merchandising to Mobile and Social – Same Game, New Rules
The growth of mobile and social are forcing retailers to rethink their merchandising tactics for new environments that are both smaller and digital. This is still a new muscle since the skills of creative, targeting and measurement must come together in this new world.
At this roundtable, we will discuss how successful organizations are rethinking how they go to market by publishing information about products to the right audiences – and the implications that this represents on cross-functional organizational design, speed to market, and the creative process.
This roundtable takes place at Table #21.
Moderator: Beth Horn, Retail Business Lead, Facebook