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Roundtable #27: Personalization: Changing the World for Brands and Customers

Wednesday 12:15
–1:15pm
EXPO Hall - Roundtables Area
Roundtable #27: Personalization: Changing the World for Brands and Customers

Not all dogs are alike, so Purina believed there was no reason for all dog food to be alike. This roundtable session highlights how DEG worked with Purina to create the Magento e-commerce platform-based Justrightpetfood.com, which uses a sophisticated algorithm to recommend a personalized food blend based on an owner's answers to questions about their dog's breed, health, and activity level. DEG also developed an integrated social media and email engagement program for Purina and helped the company refine its ordering and shipping processes to allow customers to receive individually labelled products the very next day. See how personalized marketing helped change the world for dog owners and Purina.

This roundtable takes place at Table #27.

Moderators: Sarah Cucchiara, Senior E-Commerce Strategist, DEG and Brian Lester, Dir., Marketing, Nestle Purina