Social Marketing: Where Retailers Should Invest Right Now

Wednesday 3:00
Room: 6B
Social Marketing: Where Retailers Should Invest Right Now

Rob Reed

Founder and Chief Innovation Officer

Facebook and Instagram mobile apps account for 22 percent of all mobile time spent. In other words, one out of every five minutes of your customers’ mobile attention goes to Facebook. If retailers want to reach consumers when they are at home, on the go and in the store — anywhere along the path to purchase — then they have to nail these two platforms. But with reduced reach on Facebook and limited advertising options on Instagram, exactly how should retailers now approach them? Get the latest insights and success stories from brands to understand what your brand can do today — from organic cross-pollination across networks and social loyalty initiatives to localized ad campaigns. This session will also look at where the other channels are today, including Pinterest, Snapchat, Tumblr and Twitter.