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Special Members-Only Keynote: Decoding the New Consumer Mind – How and Why We Shop and Buy

Tuesday 4:15
–5:00pm
Room: 4A
Special Members-Only Keynote: Decoding the New Consumer Mind – How and Why We Shop and Buy

A decade of swift and stunning change has profoundly affected our psychology, and consequently how, when and why we shop and buy. In this special Members-Only Keynote (open to Shop.org and NRF members only), award-winning consumer psychologist Kit Yarrow, PhD, will explore how consumers behave both intentionally and at the subconscious level. Joined on stage by Resource CEO, Kelly Mooney, the speakers will delve into the psyche of today’s empowered consumer, and share surprising insights about the often unconscious relationships they have with products, retailers, marketing communications and brands. The speakers will also explore the impact of three major socio-cultural shifts on the psychology of shoppers and the strategic adjustments businesses need to make to succeed and connect with today’s transformed consumer.


Please note this Keynote is open only to Shop.org and NRF Members holding a full-conference pass.