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The Threat to Omnichannel Innovation: How Comfortable Is Your Customer Now?

Wednesday 1:15
–2:15pm
Room: 611-614
The Threat to Omnichannel Innovation: How Comfortable Is Your Customer Now?

As retail technology rapidly develops, learn what emerging threats to this cutting edge innovation exist, from various data uses to location analytics. As your business evolves, will you be able to enhance the customer experience in an omnichannel environment? In this session, we’ll discuss which innovative tools, such as facial detection and heat mapping technology, are likely to be most vulnerable to new regulatory policies and legislation, and what can be done to help avert them.