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Time to Get Personal on the Customer Journey

Tuesday 1:00
–2:00pm
Room: 611-614
Time to Get Personal on the Customer Journey

What are the trends in personalized marketing and advertising? Hear from experts on the biggest trends in personalized marketing and understand exactly what retailers are doing to achieve a personalized experience throughout the entire purchase cycle. They will share lessons learned, best practices and tips for retailers to more effectively market on a personalized level. Panelists will discuss trends like discovery, seasonality and geolocation as well as going deeper into personalized email, video and web experiences.