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From the Tree Stump Theory to the Monkey Cage Sessions: Lessons Learned from a Life in Retail

Monday 8:55
–9:40am
Room: 6B
From the Tree Stump Theory to the Monkey Cage Sessions: Lessons Learned from a Life in Retail

Kevin Ertell has learned a lot over his three decades in retail (and 17+ years in e-commerce). Kevin opens the 2014 Shop.org Digital Retail Boot Camp by discussing some of the most important lessons he has learned in customer experience, analytics, merchandising, marketing, and people management. Kick start your boot camp with this entertaining and informative talk.