Ashley Baxter is the Head of Social Media at Cricket Wireless. She has almost a decade of experience building digital strategy with expertise in e-commerce, search engine marketing, branding and rebranding, and consumer insights. Ashley previously lead digital strategy in SEO and local search for J. C. Penney. Prior that she served in product operations for One Technologies, a Dallas-based technology firm focused on credit and identity management.
In addition to her career in digital marketing, Ashley is an active blogger and writer on the topics of communications and reputation. She has written many articles and an ebook on personal branding and the benefits of keeping a current online presence. In her free time she enjoys travel, cooking, and yoga.