Brent Dykes is an analytics evangelist at Adobe and is responsible for guiding and evangelizing the vision of Adobe’s analytics solutions. He has been focused on enterprise-level web analytics consulting for eight years, working with industry leaders such as Microsoft, Sony, Dell, Comcast, and Nike.
Brent is the author of Web Analytics Action Hero, which outlines how to be a successful analyst and help drive action from digital data. Brent has been involved in digital marketing for more than 10 years, including positions at Blast Radius (WPP), Lands’ End, and Microsoft. Brent has a Bachelor of Business Administration (BBA) in marketing from Simon Fraser University, and graduated from Brigham Young University’s Master of Business Administration (MBA) program, where he was a Hawes Scholar.